In another life I would make an awesome private investigator. My google search skills and facebook stalking abilities are on point. I’m not entirely sure that these are qualities I should be bragging about, but it’s the truth.
In many ways these skills have benefitted my food blogging career (is it a career?). Part of running a successful food blog is having a good understanding of what recipes people are looking for. Even though it is my taste and cravings which ultimately drive the content, if people are absolutely repulsed (aka has zero google searches) by blueberry and bacon encrusted chickpeas (ha!) then it might not be the wisest thing for me to post this.
Being able to manipulate google and all of its various programs has been surprisingly important in the growth of THM.
One of my fav google programs to use is google trends. I would never call myself a trendsetter but instead am a very proud trend-follower. I like doing research on what’s on the rise and could legit spend hours comparing various trends from fashion colour-blocking to chia pets to kale.
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When I had too much time on my hands over the holidays aka the only Jew not at the movies on Christmas Eve I had a solid google trends session and boy did I discover some interesting things. It turns out our interest in hamsters has increased 90% in the last 10 years, about 1 person searched for “myspace” in the past year and paleo is all the rage these days.
Now I could have told you that paleo has been gaining popularity in the past few years but I clearly didn’t realize how much until google trends enlightened me. Vegan, gluten-free and basically every other diet out there has nothing on paleo.
Good thing I like paleo recipes! Now you guys know I do not follow the paleo diet (you can read about my experience following it here) but I am certainly open to it. If you exclude the grains, legumes, white potatoes and tiny bit of dairy I eat, I am basically paleo (kidding). Then again if I could live exclusively off these Paleo Mexican Hot Chocolate Pancakes with Salted Dulce de Leche, then I would become paleo in a second.
They’re fluffy like classic pancakes and topped with my deceptively milk-free salted dulce de leche . If these don’t start trending then I’m resigning my position at THM (self-proclaimed kitchen destroyer, food pornographer and writer extraordinaire) and taking up that career in private investigating.
Friday, September 7, 2018